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Atlantic case study assignment

ISB Arena :: Term1 :: Marketing Management

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Atlantic case study assignment Empty Atlantic case study assignment

Post by Ishan Mittal Sat May 06, 2017 7:08 am

On Problem 4 sheet, it is stated that Atlantic appropriates all savings, whereas in the case study (footnote 6), it is stated that Atlantic splits the savings with the customer on a 50-50 basis. Which is the right assumption to make here?

Ishan Mittal
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ISB Arena :: Term1 :: Marketing Management

 
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